1 1000 1 https://oer.usk.ac.id/files/original/2f362063c1ea310942dd0c364360b42f.pdf fe2fce9c62c60cd4171dd1d5471dfd6a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Principles of Marketing Subject The topic of the resource Marketing Management Economics Description An account of the resource Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. NOTE: This book was updated on January 20, 2017. Any reviews posted before this date are based on the older edition of this textbook. Creator An entity primarily responsible for making the resource Jeff Tanner Mary Raymond Source A related resource from which the described resource is derived http://solr.bccampus.ca:8001/bcc/file/ca3ef877-1f08-479d-a085-420121782a31/1/Principles-of-Marketing-1483460975.pdf Publisher An entity responsible for making the resource available University of Minnesota Libraries Publishing edition, 2015. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution Contributor An entity responsible for making contributions to the resource Cut Rita Zahara Rights Information about rights held in and over the resource Creative Commons Type The nature or genre of the resource Textbooks Data Economics Management Principles of Marketing Spatial