Managing Sustainable Luxury and Digitalization

Managing Sustainable Luxury and Digitalization

Economics,
Sales and marketing,
Business strategy

This book offers new transdisciplinary perspectives on luxury, exploring the topical phenomenon of digitally retouched (censored) and blockchain-secured (sensored) luxury watches and outlining implications that emerge for the field of luxury studies and managerial practice. Based on a cross-disciplinary approach, the book integrates theoretical and empirical perspectives to advance the readers’ understanding of luxury. With a particular focus on the Swiss luxury watch context, the book thereby draws on qualitative, quantitative, and archival data to shed new light on recent luxury trends, integrating literature on aesthetics of labour, conspicuous consumption, Gestalt theory, ethical theory, functional theories of attitudes, and surveillance studies.

Mario D. Schultz,
Peter Seele

https://library.oapen.org/bitstream/handle/20.500.12657/87795/9781003818076.pdf;jsessionid=CFD6F6A4949FA331D8B0B8D9C1812556?sequence=1

Taylor & Francis

2024

Mustabsyirah

Creative Commons

PDF

English

Textbooks