Principles of Marketing

Dublin Core

Title

Principles of Marketing

Subject

Marketing

Description

Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses.

Creator

Maria Gomez Albrecht, Mark Green, Linda Hoffman

Source

https://openstax.org/books/principles-marketing/pages/1-unit-introduction

Publisher

OpenStax

Date

2022

Contributor

Baihaqi

Rights

Creative Commons

Format

PDF

Language

English

Type

Textbooks

Files

Citation

Maria Gomez Albrecht, Mark Green, Linda Hoffman, “Principles of Marketing,” Open Educational Resource (OER) - USK Library, accessed March 17, 2026, https://oer.usk.ac.id/items/show/7499.