Communication Research into the Digital Society

Communication Research into the Digital Society

Communication
New media technology

Media and communication have become ubiquitous in today’s societies and affect all aspects of life. On an individual level, they impact how we learn about the world, how we entertain ourselves, and how we interact with others. On an organisational level, the interactions between media and organisations, such as political parties, NGOs, businesses and brands, shape organisations’ reputation, legitimacy, trust and (financial) performance, as well as individuals’ consumer, political, social and health behaviours.

Theo Araujo
Peter Neijens

https://library.oapen.org/bitstream/handle/20.500.12657/98505/9789048560608.pdf?sequence=1

Amsterdam University Press

2024

Mustabsyirah

Creative Commons

PDF

English

Textbooks