Sustainable Marketing, Branding and CSR in the Digital Economy

Dublin Core

Title

Sustainable Marketing, Branding and CSR in the Digital Economy

Subject

Information technology industries
Marketing

Description

Sustainable marketing practice is essential for developing a more comprehensive understanding of consumers’ purchase decisions in dynamic digital marketing environments. Scholars and practitioners conceive sustainable marketing practices as episodic, predicated on temporal practices in response to emerging digital environments. Consumers are increasingly becoming aware of the ecological issues that their consumption creates in the marketplace.

Creator

Wilson Ozuem,
Silvia Ranfagni,

Source

https://mdpi-res.com/bookfiles/book/7053/Sustainable_Marketing_Branding_and_CSR_in_the_Digital_Economy.pdf?v=1755047204

Publisher

MDPI - Multidisciplinary Digital Publishing Institute

Date

2023

Contributor

Mustabsyirah

Rights

Creative Commons

Format

PDF

Language

English

Type

Textbooks

Files

Sustainable Marketing, Branding and CSR in the Digital Economy.jpg

Citation

Wilson Ozuem, Silvia Ranfagni,, “Sustainable Marketing, Branding and CSR in the Digital Economy,” Open Educational Resource (OER) - USK Library, accessed January 31, 2026, http://oer.usk.ac.id/items/show/8915.

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