Customer Relationship Management

Dublin Core

Title

Customer Relationship Management

Subject

Business communication
Management

Description

Customer relationship management (CRM) has gone beyond traditional frameworks and immersed itself in innovative strategies. Customer Relationship Management - Contemporary Concepts and Strategies is a highly influential book. This book examines the dynamics in CRM due to cutting-edge technologies and human-centric approaches that redefine businesses’ engagement with their customers.

Creator

Tahir Mumtaz Awan

Source

https://mts.intechopen.com/storage/books/12859/authors_book/authors_book.pdf

Publisher

IntechOpen

Date

2024

Contributor

Mustabsyirah

Rights

Creative Commons

Format

PDF

Language

English

Type

Textbooks

Files

Customer Relationship Management.jpg

Collection

330 Economics

Citation

Tahir Mumtaz Awan, “Customer Relationship Management,” Open Educational Resource (OER) - USK Library, accessed January 31, 2026, http://oer.usk.ac.id/items/show/9087.

Document Viewer