Core Assumptions in Business Theory
Dublin Core
Title
Core Assumptions in Business Theory
Subject
Business
Business theory
Business theory
Description
The modern market-based economy generates great wealth, but it lags on well-being; it has mastered efficiency, but struggles with equity; it boasts size, but falls short on sustainability. Core Assumptions in Business Theory proposes a revised profit function that integrates harm, outlines how economic actors may draw on moral philosophy to enact Pareto equity (and not just Pareto efficiency), suggests a two-stage rationality approach that can attend to well-being, and recasts marketing as consumer education and not merely demand promotion.
Creator
Subramanian Rangan
Source
https://library.oapen.org/bitstream/handle/20.500.12657/101327/9780198944225_WEB.pdf?sequence=1
Publisher
Oxford University Press
Date
2025
Contributor
Mustabsyirah
Rights
Creative Commons
Format
PDF
Language
English
Type
Textbooks
Files
Collection
Citation
Subramanian Rangan, “Core Assumptions in Business Theory,” Open Educational Resource (OER) - USK Library, accessed January 31, 2026, http://oer.usk.ac.id/items/show/9183.