Management in Marketing Communications

Dublin Core

Title

Management in Marketing Communications

Subject

Sales
Management
Business

Description

This book provides a comprehensive overview of the essential topics in the field of management in marketing communication. These substantial topics are examined and addressed by scholars from the marketing and management discipline.

Creator

František Pollák

Source

https://intech-files.s3.amazonaws.com/a043Y00000vw8hUQAQ/0014384_Authors_Book%20%282024-10-17%2010%3A45%3A26%29.pdf

Publisher

IntechOpen

Date

2024

Contributor

Mustabsyirah

Rights

Creative Commons

Format

PDF

Language

English

Type

Textbooks

Files

Management in Marketing Communications.jpg

Citation

František Pollák, “Management in Marketing Communications,” Open Educational Resource (OER) - USK Library, accessed January 31, 2026, http://oer.usk.ac.id/items/show/8669.

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