Market-Oriented Disinformation Research

Dublin Core

Title

Market-Oriented Disinformation Research

Subject

Communication studies
Market research

Description

Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivize the circulation of harmful content for profit.

Creator

Carlos Diaz Ruiz

Source

https://library.oapen.org/bitstream/handle/20.500.12657/100112/9781040355121.pdf?sequence=1

Publisher

Taylor & Francis

Date

2025

Contributor

Mustabsyirah

Rights

reative Commons

Format

PDF

Language

English

Type

Textbooks

Files

Market-Oriented Disinformation Research.jpg

Citation

Carlos Diaz Ruiz, “Market-Oriented Disinformation Research,” Open Educational Resource (OER) - USK Library, accessed January 31, 2026, http://oer.usk.ac.id/items/show/8671.

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